Harnessing the power of ancestral Malaysian wisdom for a healthier & happier you.
From the Rainforest to Your Daily Ritual
At PurelyB, we believe in nature’s power to nourish the mind, body and soul.
For over 2,000 years, rare botanicals from the Malaysian rainforest have been used by our ancestors to support health, beauty and longevity. Refined into traditional "jamu" remedies by Malay healers, this wisdom was once shared from royal families to the wider community, but today at risk of being forgotten.
Our mission is to revive and preserve this Malaysian heritage. Every scoop brings generations of ancestral wisdom into modern daily life, sharing our traditional wellness practices to support your holistic well-being.
Traditional Remedies for Modern Well-Being
PurelyB blends the best of traditional Malaysian herbalism with modern science, reimagined in delicious, easy-to-enjoy sachets. In collaboration with world-class medical scientists and traditional healers, we preserve and revitalise ancient superfood remedies to support health, beauty and overall well-being.
From gut health and skin concerns to mental clarity, every great-tasting blend is crafted with 100% natural ingredients and the healing power of traditional herbs.
Join us and experience the Malaysian rainforest's magic to elevate your mind, body, and soul.
Our Founder
Founded by Raja Jesrina Arshad, PurelyB emerged from her personal journey of overcoming long-term health issues through natural and traditional Malay remedies.
Together, our team of health experts and founders share a passion for reviving ancient Malaysian medicine for holistic health, aiming to make natural wellness accessible to all.
“I felt it was my life’s work and the mission of PurelyB to honor these ancient traditions and share their benefits with the world.” - Jesrina
Our Values
HOLISTIC HEALTH
We nourish the mind, body and soul through natural wellness, nutrition and food as medicine.
QUALITY YOU CAN TRUST
Created with medical scientists and rigorous global standards, our products are formulated for quality, potency and efficacy. They are organically grown and GMP, HACCP, ISO, gluten-free and halal certified.
SUSTAINABILITY
We source ingredients responsibly from small farmers across Malaysia, Thailand and India, while making more conscious choices across our sourcing and packaging.
SOCIAL IMPACT
We support women and marginalised communities through training, employment and income opportunities in harvesting and production.