We are dedicated to helping you through education, engagement and guidance, improve the health and lives of your valued customers and employees sustainably.

  • Jesrina Arshad

    Founder & CEO

    Inspired by her personal health journey, overcoming long-term health issues and allergies with ancient Malaysian herbal remedies and natural whole foods, Jesrina launched PurelyB to help others lead healthier lifestyles the natural way. With a BSc in Multimedia Technology and Design from the University of Kent and an MA in Marketing from Kingston University Business School in the UK, Jesrina collaborated with leading health experts driven by a shared passion for promoting sustainable healthy living.

    Jesrina's mission is to honor and preserve Malaysia's rich wellness heritage and herbal culture, disseminating their benefits worldwide to enhance the health and well-being of communities. More than just a business endeavor, her mission embodies a commitment to sharing the transformative power of nature's gifts and safeguarding ancient Asian wisdom for future generations.

    Beyond her roles as founder, entrepreneur, and wellness advocate, Jesrina is dedicated to uplifting marginalized women and female founders in Malaysia. In her spare time, she indulges her passion for crafting healthy and delicious gluten-free plant-based recipes - sustainable healthy eating can be fun!

  • Marianne Saw

    COO/CFO

    Marianne loves to try new remedies, exercises, retreats and jumps at the chance for universe-driven adventures. Having always worked in fast-paced, high stress environments, Marianne has learnt that in order to do her best service, she needs to nourish her mind, body and spirit.

    Marianne is a Chartered Accountant with over 15 years working experience, including 12 years at PwC Australia within the Private Clients, Tax and Legal, Audit, Deals and Accounting Advisory functions. Given her depth of experience she has excelled in outsourced FC and CFO and accounting advisory roles for large private corporates (>1bn assets), MNCs and public listed companies.

    Since relocating to Asia, Marianne’s passion has been within the fast-paced start-up landscape, focused on profitable growth, new market expansions, digital transformations, financial management and other strategic business services.

  • Joey Azman

    Business Development

    Joey's passion for sports was ignited during his upbringing in Australia, where he immersed himself in various athletic pursuits for nearly 8 years. 

    Professionally, he's a Chartered Accountant with over 12 years of experience, including 5 years in senior management. His expertise spans Financial Reporting, Taxation, Advisory, and Risk Management across global finance organizations. He's been a member of the Institute of Chartered Accountants Australia since 2006 and gained international experience with KPMG Malaysia and PriceWaterhouseCoopers Bermuda before joining Shell. Currently, Joey serves as the VP, Head of Business Performance for a major GLC conglomerate in Malaysia. 

    Despite his active lifestyle, he faces challenges with healthy eating but sees PurelyB as an opportunity to inspire younger generations in Asia to embrace balanced diets for optimal performance in sports and life.

    Connect with Joey on LinkedIn, or follow him on Instagram and Twitter.

  • Lina Azhari

    HR & Admin Executive
    & PA to CEO

    With 13 years of experience in customer service and retail, Lina is the calm force keeping things together behind the scenes at PurelyB. From handling admin chaos and supporting the CEO, to making sure everything runs smoothly day to day, she somehow balances it all with patience, warmth, and steady energy.

    Fun Fact: Looks like a tiger, but actually a marshmallow inside.

    Hobby: Karaoke sessions & hunting for good food.

    Life Motto: “Here’s a book, read it before you judge it.”

    💚 Wellness Advice: Sleep and good food are more important than anything else.

  • Shahrazad Tantash

    Social Media Manager

    Shahrazad’s world has always revolved around storytelling. What started with a camera at 15 slowly grew into a passion for content creation, editing, strategy, and creative direction. For her, content is more than just making things look good, it’s about telling stories in a way that genuinely makes people feel something. At PurelyB, she brings ideas to life through social media, creative shoots, and thoughtful content that feels human and relatable.

    Fun Fact: Her creative brain works overtime at 5:30PM and again late at night.

    Hobby: Hot yoga sessions & finding inspiration in the little things around her.

    Life Motto:“Always on the hunt to learn something new.”

    💚 Wellness Advice: Health is your best investment. Don't cheapskate on it. It will cost you more later than it ever would have upfront.

  • Farhana Khalid

    Ecommerce & Marketing Operations Executive

    Easygoing and always laughing, Farhana comes from a chemical engineering background before venturing into marketing. At PurelyB, she focuses on email marketing, website optimisation, and e-commerce growth, while constantly finding ways to make the customer experience smoother and better behind the scenes.

    Fun Fact: May look tough, but she’s soft-hearted inside.

    Hobby: Traveling, cafe hopping & discovering good food everywhere she goes.

    Life Motto: “Food, travel, love, repeat.”

    💚 Wellness Advice: Enjoy nature views, travel more, and don’t forget to appreciate the little moments along the way.

  • Syahirah Zainudin

    Multimedia Designer

    The most calm and unbothered queen in the office. Honestly, an earthquake could happen and Syahirah would probably still be calmly designing something beautiful. Coming from an advertising agency background, she now brings her creative eye into PurelyB through ad visuals, campaign designs, events, and packaging, making sure everything stays aesthetically on-brand and visually satisfying.

    Fun Fact: Can only eat carbs after 50 days… then restarts another 50-day cycle again.

    Hobby: Camping, nature escapes & peaceful slow moments.

    Life Motto: “Life gets better when you stop rushing it.”

    💚 Wellness Advice: Go do some grounding, reconnect with nature and collect some good energy.

  • Qristina Haznie

    Community Growth & Customer Experience Executive

    With a personality that can light up a room, Qristina brings the fun, and energy, to PurelyB’s community side. From replying customers and handling events, to making sure everyone feels seen and welcomed, she’s always moving around with a smile (and probably looking for snacks or free stuff along the way!).

    Fun Fact: Looks petite, but trains for HYROX like a beast.

    Hobby: Exploring good food spots & collecting cute little free things.

    Life Motto: “Life is too short to be serious all the time."

    💚 Wellness Advice: If you think you can’t, you can

  • Sabrina Sulaiman

    Content Creator

    Always bringing good vibes and laughter into the room, Sabrina enjoys making people smile almost as much as she enjoys making matcha and cafe hopping. Before joining PurelyB, she worked as a barista for a year and later as a Sales Coordinator for 2 years, giving her both people skills and an eye for creating experiences others enjoy. At PurelyB, she channels that energy into content creation, helping bring the brand to life in a fun, warm, and relatable way.

    Fun Fact: Double jointed and can hold a coin in between the finger muscles.

    Hobby: Nail art, fitness, gaming

    Life Motto: "To be cringe is to be free :)"

    💚 Wellness Advice: Keep your mental and body happy in every possible way.

To succeed we must never forget Who We Are. It is important to always keep in mind that our beliefs and values make Snap-on unique.

Our Experts

  • Hameedah Hamid Hawae

    Traditional Herbalist & Bidan

    A Renowned local Traditional Malaysian Healer, Herbalist and Bidan (Village Midwife) with 20+ years in practicing Traditional Malay and Ayuvedic wellness remedies and rituals for healing and preventive care for clients across South-East Asia.

  • Professor Gerard Bodeker

    Chair of GIFTs of Health & Public Health Specialist

    Professor Gerard Bodeker whose doctoral studies were at Harvard, researches and advises on traditional and complementary medicine and wellness. Professor Bodeker has held research and teaching appointments in Medical Sciences at Oxford University for two decades and holds a full professorship in Epidemiology at Columbia University, New York.

    He has been chair of the Commonwealth Working Group on Traditional and Complementary Medicine and worked with a number of United Nations agencies, currently serving as senior advisor to a UN University project on Asian traditions of nutrition. He has worked in Africa for more than two decades, most recently as chair of the intellectual property group of a four-year EU project on medicinal plant research and training.

    Professor Bodeker has written extensively on traditional medicine, is editor-in-chief of the World Health Organization Global Atlas on Traditional and Complementary Medicine and serves on the editorial boards of several journals - including the Journal of Ayurveda and Integrative Medicine.

    He is also a member of the Global Wellness Institute and chairs the GW’s Mental Wellness Initiative, part of a GWI team exploring policy dimensions of wellness, including Asian traditions of wellness.

  • Amanda Teh

    Health & Wellness Director (Naturopath)

    Amanda Teh, a qualified Naturopath, holds a Bachelor of Naturopathy from Nature Care College, Sydney. She's a Practitioner Member of the National Herbalist Australia Association, Australia Traditional Medicine Society, and Complementary Medicine Practitioner Associations Council, Australia.

    Amanda's passion lies in herbal medicine, nutrition, flower remedy, and iridology. She advocates for holistic well-being, emphasizing the importance of emotional health alongside physical wellness. Her naturopathic approach prioritizes real, organic, locally sourced foods and natural remedies for common health issues. Inspired by personal loss, Amanda believes in empowering individuals to manage their health, drawing from her experiences to advocate self-care.

    As a mother of two, Amanda manages her health products company and consults part-time. She contributes a fortnightly column on herbal medicine and health foods to Nanyang Siang Pao since 2010 and serves as a guest expert on RTM's Ai FM. Amanda has been featured in various publications and TV segments, including NTV7 and 8TV. 

    Connect with her on www.amandateh.com, Facebook, or Instagram.

  • Dr. Carolyn Goh

    Medical doctor, PhD Bioengineering, Wellness Expert

    Dr. Carolyn Goh holds a Medical Degree (MBBS), a Bachelor’s in Engineering, a Master’s in Bioengineering as well as a PhD in Bioengineering. Dr. Goh is also trained in the Gut and Psychology Syndrome (GAPs) nutritional protocol, Viteras Swiss Detox and Bowen Therapy. Whilst working as a researcher at Imperial College, she ran a successful wellness clinic integrating nutrition, mitochondrial therapy, detox and the Bowen Technique in St. Johns Wood, London.

    She is passionate about natural remedies and empowering others to heal naturally, harnessing the body’s innate healing ability with help from Nature’s apothecary.